Blockchain Lexicon as UX Researcher - Blockchain Applications

Problem: blockchain developer & user terminology confusion

I discovered that designers, engineering, and marketing used different terms for the same thing and the same word for different things.

"What do you call this thing?"

This project originated from a conversation I had with several engineers, designers, and blockchain users; when I asked, "what is the correct alternative term for "wallet?" everyone had a different answer, with caveats.

I started posting related terms on the wall near my desk. What I initially thought was going to be a quick terminology exercise quickly grew.

It didn't stop there. As the list grew, I had to move it to another wall. As I did, engineers began stopping by and asking what I was doing.

I identified something powerful because more engineers and marketing folks stopped by. And when they did, they stood by the terms discussing a disputed term.

Formalizing the inquiry

I moved all of the terms and groupings to an enormous wall, and the sorting process began.

Engineering and UX team terminology review

All engineering teams came in and reviewed the terminology, rank-ordering terms to align with specific definitions. In some cases, teams decided to rewrite the definitions.

Redefine the problem

After narrowing the scope, I sent out a questionnaire as a Google Form to the whole company. The response was outstanding.

We took all the terms and conducted another review and rank ordering of the results.

I shared a final results doc with the whole company on the internal system. I also left the results on the wall for several months, and several times a week, a couple of people would stop by and consult the post-it notes.

Let the project drive itself

While attempting to get feedback from engineering teams and users, I often found that people were too busy.

By sharing my interest in the project and posting it for everyone to see and discuss, interest grew. Putting it on the wall made it accessible.

By being responsible for what we create in our environment and standing for communication, small things can grow big and take on a life of their own. We can use qualitative and quantitative research together to build valuable insights. Insights that come out of listening to a misunderstanding.


WORK

  • Comtech Telecom | Virtumedix Telemedicine Service
    Architecture, UX and UI design, cross-platform
  • Block.one | Blockchain Lexicon Research Project
    UX research project to address terminology confusion around blockchain
  • Block.one | Money Blockchain Mobile Token App
    Research, Architecture, UX and UI for a secure cryptographic transfer application
  • Fractally | Psinq DAO Community Rank Ordering App
    Product design, IA and UI for a blockchain based governance application
  • Fractally | EdenOnEOS Blockchain DAO Elections App
    Product design, IA and UI for a blockchain based governance application
  • Block.one | EOSIO iOS Blockchain Authenticator App
    Researcher, Architecture, UX design for iOS application
  • Block.one | Voice Social Blockchain App
    Research, Architecture, and UX design
  • Block.one | Digital Blockchain Identity Project
    Research, documentation, design, product validation for intellectual property and patent filing
  • Solana Defi Margin Trading Module Web App Design
    Product design, UI, and prototype challenge for Solana blockchain
  • Fiinex | Marono iOS Fashion App
    User experience, architecture and UI design for a fashion news application for the Japanese market
  • Collabworks | Improving Work at Qualcomm
    Information graphic design, UX and UI design
  • Maserati Japan | iPad App for New Car Buyers
    Product design, iPad application, UX and UI design for drivers to better understand their cars and the community